Laura Van Wylen Portfolio
Zijden - contemporary women's dresses
Fashion/Textile Designer and Entrepreneur, Zijden - Holland, MI - July 2011 to July 2015
- Created and launched a contemporary fashion label consisting of women’s dresses
- Responsible for all aspects of the creative vision and design process for the collection
- Designed, sourced and imported textiles with careful consideration to fabric and print design trends
- Developed color palettes and themes for each season maintaining relevance to industry competitors
- Experience with pattern making, pattern grading and small run production
- Managed photo shoots, directed artistic vision - hiring photographers, models, and hair/makeup artists
- Created B2B marketing campaigns and worked directly with accounts to acquire sales
SOFA IN BLUES
Inspired by Herman Miller Swoop Lounge Furniture.
BLIND LIGHT
The first light of morning creates an optical grid.
CHROMA MAGIC
The Magis Easy Chair inspires unique psychedelic shapes in vibrant colors.
PACK GEAR - Travel Organizer
Lead Designer, The Pack Gear - Boston, MA (worked remotely) - November 2015 to present
- Work directly with the founder of a Harvard Business School startup designing soft-good products
- Research color trends in similar markets and make color recommendations and decisions accordingly
Improve existing product, aesthetics and function, as well as development of new products for the brand
LEFT: ORIGINAL PACK, RIGHT: REDESIGNED PACK WITH rendered Color options
COLOR GUIDES with final product
Sillyrama amaryllis - FlipPABLE FACE COASTERS
Artist and Founder, Sillyrama Amaryllis - Holland, MI - August 2015 to present
- Illustrated a set of unique coasters
- Sourced overseas manufacturing, evaluating quality and finish of acrylic to find the right partner at the best value
- Designed all other aspects of branding including product packaging, website, videos, and visuals
- Managed press (featured in a Vogue gift guide), social media, and direct to consumer marketing
